You’ve probably heard the term control freak. It’s an unappealing and somewhat derogatory description of someone that has a compulsive desire to exert control over situations and people. Obviously there are multiple degrees of control freakiness.
I was meeting with an associate this week while discussing a new marketing plan. As I outlined the components of …
Are You a Control Freak?
Marketing Realities
When I tell people that I work with businesses to help companies grow market share and promote their product and service offerings, I am often asked for my advice on how I would help their business. Of course everyone wants to see their business grow, and for the most part, business owners realize that some …
WordPress “Amazing”
I recently decided to make some changes to my web site. I felt I was due for a fresh look. More important, I needed something that I could manage without having to call my long-time friend Carlos Arnavat 4 of Studio C5 whenever I needed a simple change made to my web site.
I’ve known Carlos …
Marketing Makeover
There’s no doubt that in today’s business environment, closing new sales has become a real challenge. It’s a completely different world out there and the rules have definitely changed. Your competitors are vicious, and the only mantra that seems to apply is “survival of the fittest.”
Customers are more cautious than ever before. What seemed to …
Don’t Just Show Up
We see many companies attending trade shows and conferences with little pre-event planning or promotion. As a continuation of my post on trade show etiquette, I want to share some ideas that I hope will help you drive more traffic to your booth.
Many event organizers will make their pre-registered attendee mailing list available to exhibiting …
The “Press Release”
So you want to send a press release? If this is your first release, don’t expect media folks to be busting down at your door right away.
Media contacts are flooded with press releases from businesses trying to get on the front page. They are also hesitant to write about a business that doesn’t have a …
Starting a Public Relations Program
Public Relations (PR) has always been a key tool in the marketing communications arsenal. Strategically, PR represents an opportunity for an organization to accomplish several objectives at a relatively low cost (compared to advertising, direct mail, etc.). In simple terms, your objective is to promote an organization’s brand, accomplishments, and message (positioning) through the media.
PR …
Trade Show Etiquette
Don’t Forget One of the Most Important Aspects of a Successful Event.
Event marketing can be an expensive venture for any business. Whether you are attending a major industry trade show or a small sales symposium, there are many details (and costs) to juggle.
I have coordinated and managed hundreds of events for corporations and associations. I have …