There’s no doubt that in today’s business environment, closing new sales has become a real challenge. It’s a completely different world out there and the rules have definitely changed. Your competitors are vicious, and the only mantra that seems to apply is “survival of the fittest.”

Customers are more cautious than ever before. What seemed to be the proverbial one-stop sales call only two years ago has turned into a lengthy sales cycle involving multiple calls, meetings and presentations; only to end up in a bidding war with your competitors.  Where do you turn when you need to better manage the sales cycle and improve your close ratios, all while keeping your costs in line? 

How about a Marketing Makeover?

Now before you jump to any conclusions, please allow me to explain. Marketing can take on many forms and mean something totally different to some people. In this instance, marketing is defined as the process of building your brand and generating interest in your product or service, clearing the path for the sales team to close the deal. Although the components of marketing may differ for your business, it often involves the promotional elements such as direct mail, email campaigns, events, advertising, public relations; and the latest to take the stage, social networks such as Twitter and FaceBook.

Integrated marketing is defined as the continuity between various marketing components, but should also be closely aligned with the sales process — and for good reason.

A marketing makeover requires someone who can look at a problem from a different perspective; someone with extensive experience in strategic planning and marketing communications; someone who has a proven track record; and ideally, someone who can be sensitive to your budget.

It doesn’t hurt to talk, contact me and we can discuss your marketing makeover in confidence.