Video Games and the Reality of Business
Video gaming has become a multi-billon dollar industry and one of the fastest growing in leisure entertainment. Kids and adults alike spend countless hours playing a variety of computer and video games each and every day; and the latest research shows that more time is spent on video …
Why are Video Games So Popular?
What’s Your Passion?
I remember a few years ago being asked the question. It came from John Bryant, founder of Operation Hope and author of Banking on Our Future. We were attending a conference, and as we were walking through the lobby he asked, “What’s your Passion?”
I guess I stumbled for a moment in search of a clever …
Marketing that Money Can’t Buy
Do you wonder what is most important to customers? In a recent New York Times article, I read what angers customers the most. As I read the article, I was reminded of what is most frustrating to me.
Your company has probably been through it all; from sending direct mail using a purchased list to attending major trade …
Humpty Dumpty sat on a Wall
…Humpty-Dumpty had a Great Fall.
Well, if you know how the rest of the rhyme goes, you know it doesn’t turn out well for Humpty-Dumpty.
Respectfully, I am in no way implying that customers are Humpty-Dumpty’s. But there is a condition in business that often reminds me of the popular children’s nursery rhyme. The truth is that …
A Nightmare on Career Avenue
One day, maybe sooner than you might imagine, you will need to hire a business professional that can take you or your company to the next level. Your business, your department or even your career may depend on filling this critical role.
You may be muzzled by budget constraints, but still hoping to attract just the …
New Report Shows Outsourcing on the Rise
A new research report published by Marketing Sherpa may be good news for solo marketing consultants.
Outsourcing plans for key marketing functions including search engine optimization, email design, content development, social media and public relations reveals the percentage of organizations that are currently outsourcing various key marketing tactics and which tactics are the most likely to …
Back to Basics
We see thousands of offers from multiple sources that are full of promises; suggesting you should drop everything else and use their unique method to build your business. Promises of business growth, more leads, or greater search engine rankings that will be the ultimate solution to all of your problems. Seriously, if we were to buy …
TheamaCo Announces ConsultantCentral
FOR IMMEDIATE RELEASE
TheamaCo Announces ConsultantCentral to Encourage Open Collaboration
Independent Consultants, Entrepreneurs and Client Companies Network Online
Reston, VA, (June1, 2010) – TheamaCo, a Northern Virginia-based strategic business and marketing consulting practice serving the DC Metro area announced today the launch of a new online collaboration tool, ConsultantCentral™.
ConsultantCentral is an extension of TheamaCo’s earlier Consultant …
Shoulda, Woulda, Coulda!
How many times have you or someone you know had a great idea but never acted on it, only to learn later someone else is making their first million on the same idea? If this sounds familiar, then you’re probably one of the millions of people that wanted to launch a new business idea, but …
Everyone is a Marketing Expert
I was recently filling a gap in my schedule before a meeting and decided to do a Google search on marketing consultants in the area. I was curious for several reasons; the most obvious was that I wanted to know what the competition had to offer. I also wanted to see how local marketing consultants …