Associations and non-profits organizations play an important and much needed role throughout many industries and for many worthwhile causes. As membership organizations, they bring together like-minded people, offering educational resources, and products and services specific to their industries.

Associations serve their members in several ways.

• They are the unified voice for their membership, setting the standards or advocating their positions within the respective industries.
• Associations offer products and services to their members to help members compete in their markets.
• Associations provide access to educational resources and events.

Members typically pay membership dues, but associations also rely on non-membership or non-dues revenue.

Marketing is a critical component for associations. Marketing helps associations increase membership so that these organizations can continue to serve their members; promoting products and services that provide members access to that which would often be our of their reach; and to create a setting for educational and collaborative interaction.

TheamaCo understands the challenges that associations and non-profit organizations face. We have served many organizations, assisting them in public relations, membership development, event and conference management, and product and service promotions.